One-Pager
Thinking, Fast and Slow — heuristics, fluency, and dual-process judgment
Part I — Two Systems
A knowledge graph that compounds.
Cognitive ETL is a thinking machine: each source is preserved as raw capture, compressed into atoms, and pushed into public artifacts so reading becomes a visible creative practice instead of private accumulation.
One-Pager
Part I — Two Systems
The product story is not storage. It is transformation. This strip shows one concrete path from input to shipped output.
Reusable claims, not reading logs.
Fast judgment produces an immediately usable interpretation by assembling a plausible story from partial cues.
“Paraphrase: quick thought builds the most coherent account it can from the evidence at hand.”
Ideas that are easier to process can feel more credible even when the underlying evidence is weak.
“Paraphrase: ease of processing can masquerade as evidence.”
A causal model becomes decision-relevant when it can compare the observed world with plausible alternative worlds.
“Paraphrase: causal understanding reaches its highest utility when it can answer what would have happened otherwise.”
Raw extraction before abstraction.
Ease of processing acts like a proxy for correctness. The mind confuses familiarity and fluency with reliability.
Interventions tell us what follows from doing something. Counterfactuals go further by comparing the world that happened with the world that could have happened.
The fast mind is optimized for immediate coherence, not careful audit. It fills gaps quickly and treats the resulting story as if it were well-grounded.
Multiple environments make causal learning possible because changes reveal which features are invariant and which are spurious.